Sun Valley is a global brand, that launched in 2016, together with the global design agency, we rebranded the Sun Valley and adapted the packaging, online store, and retail atmosphere to suit Chinese consumer needs and preferences. After receiving a basic brand guideline from the lead agency we worked mostly independently; developing a unique look and aesthetic, that captured the brand's creative flavors and eventual viral status in the Chinese marketplace. As lead creative and photographer, WAVE and I produced packaging, content, collateral, built their online store and presence, as well as countless marketing campaigns.