PlantEver is a plant-based prepared food brand started by Cargill in 2020 for Chinese consumers. As lead creative, we developed a new visual identity with an adapted logo, as well as a compressive packaging system that included different packaging categories and a variety of markets, including consumer and b2b. To launch the product we designed several campaigns and designed their digital experience on TMall, China's largest E-commerce platform. Collectively we conceptualized and shot all of the food and product photography for PlantEver.