Medusa Brand & Party Identity

Visual Identity

Logo Design

Poster Design

Concept & Strategy

Video

MEDUSA was started by me and my studio partners in 2017, and has gone on to be one of the largest and most beloved monthly underground queer parties in China. The struggle of course marketing and conveying queerness and sexuality in a highly censored environment, while still being honest, and enticing as good party promo should. MEDUSA has evolved beyond its party roots and now tours globally, as well as starting a record label of the same name in 2021, creating vinyl records, music videos, and live performances.

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Poster Design

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Records

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