Frank's Hot Sauce Cookbook & Recipe Guide

Book Design

Food Photography

Art Direction

Concept & Strategy

Frank's entered the Chinese marketplace in 2019, together with McCormick we wrote, designed, and produced a free cookbook with with over 30 original food and bar recipes for restaurants and consumers to integrate Frank's into their cooking. The final deliverable was a printed book and digital adaptation. As the creative lead, I designed the book as well as art directed and photographed the shoot for all the food and drinks in the cookbook.

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Food Photography of Original Recipes

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