"Bā jí" or "八吉" in Chinese translates to the sound someone makes when something is delicious, and is the leading focus behind a quarterly print and digital magazine exploring new ingredients, and how to cook them. BAJI is a quarterly magazine, that I lead creatively while at WAVE. Together with McCormick's flavor innovation team, we explored new and trending ingredients, and how to introduce them to Chinese consumers. As creative lead, I art directed each issue's concept as well as designed the printed magazine, and photographed and filmed all of the content in BAJI.